Telephone Surveys/ Computer assisted telephone interview
Telephone surveys are structured interviews conducted by qualified interviewers using a telephone script and are typically the best method when researchers need to interact with respondents and...
View ArticleOnline Market Research
Online marketing research is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers. The information provided by a careful...
View ArticleImportance of Market Research
Market research is done by almost every company so as to analyze the popularity and effectiveness of a brand launched by them among customers. This research basically includes secondary and primary...
View Article7 Pitfalls That Can Destroy Your Market Research
Market research is universally considered to be important, but many make common mistakes. Here’s a quick checklist of common pitfalls to avoid. No Purpose: A lot of market research asks the wrong...
View ArticleWhat is Mystery Shopping?
What is Mystery Shopping? Mystery shopping is the process of measuring and recording specific elements of the customer experience through the use of pre-recruited and qualified consumers (typically...
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